iPad 2 vs. iPad 3: The Biggest Competitors
The latest iPad 3 device by Apple has to compete with the iPad 2, and not with tablet computers released by other tech companies. This might sound weird, but it’s true. The new marketing campaign by Apple has placed iPad 2 vs. iPad3 in the market.
With the official release of the third-generation tablet in March 2012, Apple has decided to keep selling the previous model iPad 2 with a discount. The new company’s strategy to use price cuts has attracted a lot of users who hadn’t time to buy the second-gen device in time and aren’t eager to pay more for the newest model.
According to CIRP (this abbreviation stands for Consumer Intelligence Research Partners) analysis, the sales of the iPad 3 are high. However the iPad 2 sales comprise 41 percent of all iOS tablet bought by customers.
Sure, the latest model has been on the market since March 2012 only while the previous model has been known for over a year. Still the anecdote about iPad 2 vs. iPad 3 has become the reality as more and more customers are eager to buy the second-gen device over the newest one. These results are unexpected; however you can understand most consumers who wish to get a popular gadget for a lower price.
The famous computer giant does product launches differently all the time. And this strategy is brilliant, according to CIRP. You should remember that years ago Apple always abandoned old devices, but now the company has changed its rules and continues to sell various models of the iPhone and iPad.
The competition of iPad 2 vs. iPad 3 is as strong as the competition between Apple smartphones. Older models are sold as strong as the latest iPhone 4S. This helps the tech giant to keep its leading position in the market of tablets and smartphones.