iPad Sales in China, Almost Unnoticed by Customers
The official iPad 3 release in China wasn’t a big event. In fact, it was a huge contrast comparing it to the maniac scenes outside Beijing Apple store in winter, when consumers wished to get their hands on the iPhone so badly they went irate at delays. This time it was uneventfully.
How did the Cupertino-based company clear its way to the official presentation of its third-generation tablet computers? Apple simply paid $60 million to the company Shenzhen Proview Technology that claimed to own privacy rights over the iPad trademark. Now, as the dispute is settled, American tech giant has legally brought its devices to China.
January vs. July
The iPad 3 was launched in China last Friday. Apple asked customers to place orders in advance. The company hoped to control crowds this way since in January some people wanted to buy iPhone so much they made much noise and even threw eggs when the store opening was delayed. There were hundreds of people waiting outside Beijing stores in winter.
July situation was very different. The stores in Shanghai and Beijing weren’t that crowded. There were several dozen consumers outside them. Security guards were watching them, and the store opened at 8 a.m.
The First iPad 3 Customer in China
The first to buy the third-generation iPad officially launched in China was a computer technician. Sun Xufei assured that Apple had created “a perfect” tablet computer. The funniest thing about the official release of this iOS device in Beijing and Shanghai was the number of reporters who attended the event.
There were too many of them, much more than the number of actual consumers.
Everybody knows that Apple was very interested in Chinese customers since this country is the second-biggest market for iOS gadgets after the USA. iPad sales in China are very important to the Cupertino, California-based tech giant.