PC Rates Increased in the Second Quarter as iPad Fuels Tablet Consumption
PCs have raised prices for the last quarter of this year, with average selling prices up three per cent to 457.37.
Context Research said the increase of selling prices in the PC industry across Europe is a once-in-a-blue-moon event. The research group said the rise as overall volumes of desktops, notebooks and servers grew 10 per cent year on year.
The price increase is said to be caused by the depreciation of Euro, and the increase in demand for higher priced all in one consumer PCs, a come back in sales of business-oriented notebooks.
Context Senior PC Analyst Marie-Christine Pygott said, “Sequentially, the second quarter drop-off in sales was 4 points greater at 18.3 per cent than 2009. However, the growth during this quarter was double the rate in Q2 2009 which is encouraging for the rest of 2010.”
Apple is the big contributor to the amazing increase in sales volume with sales of tablet PCs up 257 per cent, triggered by the popularity of the iPhone.
Netbooks have sales of up 14.1 per cent, increasing sales by 4.4 per cent. Desktop and notebook PC shipments were up 9.1 per cent and 9.4 per cent respectively.
Germany’s 36.8 per cent growth rate outstripped UK’s sales of 15.6 per cent by units. Italy has an increase of 15.6 per cent, France with 8.1 per cent, Spain with 0.2 per cent. Denmark’s sales on the other hand have dropped to 20 per cent.
The rise in rates and sales of PCs is unexpected this year, though back in March Taiwanese PC giant Acer predicted the increase in price this year, due to the strengthening dollar and consolidation in the components market.
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